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Footy finals are on
Was getting bored watching the footy so thought i might as well be productive. In Aaron typical fashion these links have been sitting and waiting to go up and now it is their time to shine.
Orange - Glastonbury Branded app
http://www.youtube.com/watch?v=D78R2gQCJ28
Some nice functionality on this app. Nothing over the top but perfect for the music going punters.
Mom This is how Twitter works
http://www.momthisishowtwitterworks.com/
I didn’t think it would take a few pages to explain how twitter works this is just a simple look at all things twitter.
New Zealand
http://www.newzealand.com/au/
Really like the design of this site. Great use of photos while still being able to get to all the information you need.
Forget me not - Interactive Music video
http://www.forgetmenot.tv/
This takes forever to load as there is a heap of different videos needing to be loaded. Interesting idea but gets pretty boring.
Royal NZ Air Force
http://www.youtube.com/user/RNZAF
Interesting game from the New Zealand Air Force. They have set up miniature sets that people control a camera that fly around the set as if you were controlling the aircraft. I must admit i thought it looked a bit weird when you get to the edges. The rest thought is pretty impressive.
Australian Census - Your own info graph
http://spotlight.abs.gov.au/
Good to see the Australian gov doing something a little inventive. Great piece for the Census. Follow through a few steps filling in some census details and out comes a infograph about you comparing you with the rest of Australia. Simple but nice idea.
Suave - Can you tell
http://www.suave.com/canyoutell/
A whole heap of bad acting in this bad i like the microsite. Interactive video that is actually interactive. A heap of scenarios are set up to put hair products to the test.
Wrangler - Mark Your Territory
http://www.wrangler-europe.com/wrangler/
Interactive video from Wrangler. Very basic interactivity, while it is nice it gets boring after the first couple of times.
Lego - Builders of Infinity
http://www.bannerblog.com.au/2011/08/lego_builders_of_infinity.php
Interactive banner from lego. I know i played it for about 10 levels. Really like that the levels can be made and then played by the public. Another example of where banners don’t have to be boring.
Frijj - You LOL you lose
http://www.frijjtheincredible.co.uk
A game that shows you a heap of youtube videos in the attempt to make you laugh. Like the idea but sadly the execution didn’t work for me. It uses your web cam to see if you laugh however i just lifted my head slightly and the game ended for me.
Fruit Shoot - Champion of the playground
http://www.youtube.com/watch?v=ZrfA5myNfvg
Cool example of an outdoor product coming together with a digital community. Schools kids a given either a skipping rope or a ball that they can play with. Stats are kept and uploaded and all the kids are ranked on a pretty nice little interface.
QR code infograph
http://www.digitalbuzzblog.com/infographic-how-people-use-qr-codes/
Nice info graph of how people are using QR codes. Most people i speak to are saying the same thing but seems to be more official in a pretty graph. -
Some of Cannes
I have tried to go through as many of the winners from Cannes as I could. Below is a selection of the ones that stood out to me.
Decode Jay-Z with Bing (Outdoor - Grand Prix)
Tesco - QR Code Subway Store (Outdoor - Gold)
Rom - American Rom (Titanium and Integrated)
Renault Espace - 360 Navigation Ipad App (Cyber - Gold)
Edding International - Wall of Fame (Cyber - Gold)
IKEA - Happy Inside (Cyber - Bronze)
Airwalk - Invisible Pop Up Stores (Cyber - Bronze) -
The one with Obama in it
10 more from the collection. If you are reading this and it’s the 25th of July Check out the Inside Experience I’m hoping it’s going to be good. Hoping to pull together my favs from some of the big award shows recently held. I’ll say next week so expect it the week after.
Drink driving
http://www.youtube.com/watch?v=djDKO6C1ZvY
Good installation in bars to show the effects of drunkenness. I’m not entirely Sure if this message works for me but the half price cab is a good touch.
12 Trends from Cannes
http://www.slideshare.net/thesocialpractice/12-trends-from-cannes-2011-8393334?from=ss_embed
Nice quick overview of Cannes and some of the trends picked up. Not sure if i agree with them all put still a good press.
Becks - Green box project
http://vimeo.com/25898660
Project put together from Becks to try support the arts. People are able to enter projects which goes to a panel the selected projects are support by becks and can be found on their via Augmented-reality.
NY Times - Project Cascade
http://www.youtube.com/watch?v=yQBOF7XeCE0
Interesting look at how links from NY Times spread. Cool tool to visually display the way articles are shared.
Ask Obama
http://askobama.twitter.com/
Another great example of a live event and a direct response. Twitter and the Whitehouse teamed up gave the public the chance to #askobama a question. While a lot of the questions were moderated the ones that did get through had a response from the man himself.
Range Rover - Henry
http://www.helloevoque.com/beinghenry/en-au/
A nice choose your own adventure story through the life of Henry. Some interesting stories with some good video that some how relates back to the type of car you should buy. Interesting jump but who am I to judge.
Intel & Toshiba - The Inside Experience
http://www.theinsideexperience.com/
This event happens in 3 days so not entirely sure how it is going to all work. Looks cool though. Let hope it doesn’t end up lame. It is going to allow users to interact using social media which could potentially change events of the plot and the characters.
The Climate Reality Project - Choose Reality
http://climaterealityproject.org/
Another event but this one is on in 54 days. Backed by Al Gore this project has been set up to host a day to broadcast the reality of the climate crisis.
ATG Racet - Swedish Racing
http://www.racet.nu/?lang=eng
Fun game that bring in your mic and webcam. Pick a horse to race during the race do the correct instructions and give your horse a boost by either yelling into your mic and acting on your web cam.
ToyToyota - Backseat Driver
http://www.toyota-global.com/toytoyota/en/index.html
Great idea to distract and entertain your little back street drivers. The game uses your phones GPS and maps your journey so the player can direct their car on the same trip. On the trip they can collect items using real life objects from maps. Great for Toyota to get kids addicted to their product at an early age in the hope they will remember when they can drive. -
New approach
I’m fighting a battle I’m never going to win trying to get this out every week. So I’m going to try a new approach. 10 at a time. so here are the first 10 that should have been posted weeks ago.
Home Plus - Korean grocery store
http://www.wimp.com/marketingcampaign/
Do your shopping while you wait for your train. Great campaign that hits people where they have the most time to kill. Finally a good use of QR code.Sex & violence
http://do-you-want.me/
Such a powerful message and such a great use of the webcam to add to their message. Some bosses may not like you watching this vid during work hours.Mini Maps Race
http://www.digitalbuzzblog.com/mini-maps-google-maps-racing-advergame/
Great Google maps mashup Facebook interaction and multiplayer game. This also fits very nicely for the Mini brand. Reminds me of the micro machines game from about 20 years ago :)
Jay-Z & Bing - Decoded
http://www.youtube.com/watch?v=XNic4wf8AYg
Big winner at Cannes recently. Not for digital but for the outdoor category. I really like this piece and i feel Bing managed to finally do something cool which i’m sure all the little geeks down their are loving.
404 - Charity
http://osocio.org/message/404_pages_can_return_much_more_than_an_error/
This is a basic idea of using a 404 page for good not evil. When people hit a 404 page they are presented with an option to support many different charities. Similar to the idea of selling off your out of office message on your email.
Pay with a Tweet
http://www.youtube.com/watch?v=fsl8cSyzmWU
Again another big winner at Cannes. Great idea arguments going around that someone else had the idea first but for me it is just a no brainer for some people to give away something for free promotion.
General Pants - Insider Mobile
http://gpinsider.mobi/
This is just one of those links i need to record otherwise I’ll forget it. Nice mobile site design perfect for the GP brand.
Angry Birds Live
http://www.youtube.com/watch?v=jzIBZQkj6SY
Love the integration between the device and the real world. Can see this being a massive hit in the street. Unsure about the OH&S of it all.
Twitter - Hire Us
http://www.notcot.org/post/41429/
Clever use of twitter profile pics. Guess people are willing to try anything to try get a job in the creative industry.Disposable Forrest
http://www.ibelieveinadv.com/2011/06/greenpeace-disposable-forest/
Cool art piece to demonstrate the amount of waste generated by our love of eating with chopsticks. -
Week 24 - The catch up begins
This is just another dump of some of the links i have recorded to share. Still have a few more which I’ll try get out next week some time and then i might have caught up. Not that you really care but it makes me feel better about myself.
Memolane - Timeline your life
http://memolane.com/site/
Really liked this site. Basic in concept but really nice to see your online social life timeline. Ohhh the good old times.
Perspective Lyrique - Interactive 3d projection
http://vimeo.com/18888136
Another 3D project on the side of the building. One change up on this is the addition to it being user interactive. Small part but at least an improvement.
Norte - The best excuse ever
http://www.youtube.com/watch?v=TDKrl8EbDws
Great campaign to give guys an excuse to drink more at the pub. Plus it supports a good charity.
Intel - Museum of me
http://museumofme.intel.com/
If you haven’t done this yet click on the link and log into using Facebook. Great video integration with Facebook data. Nothing to fancy here just a great sequence that apparently showcases Intel’s power ?
Google Les Paul Logo
http://www.google.com/logos/2011/lespaul.html
We are all use to Google bastardising their logo. This one was just nice to add in some interactivity for the great Les Paul.
Perrier’s Youtube Channel
http://www.youtube.com/user/perrier
New idea (well I haven’t see it before) to only release sections of video on youtube based on the amount of people viewing the vids. I can see this execution taking off in the near future if it hasn’t already.
In-game job advert
http://www.youtube.com/watch?v=OGf4y3GgqEQ
I know very well how hard it is to find developers in today’s market. This is just a great idea to directly talk to the people you are looking for.
Nike Vision - Web to mobile conversion
http://www.nikevision.com/nsw
I just wanted to make note of this site because I like the full website to mobile conversion.
Listerine you tube channel
http://www.youtube.com/listerineuk
Good use of a youtube channel. It’s not the most creative or most interesting I’ve seen but really well suited for the product and videos they have. Good to see TVC budgets and ideas having digital intertwined at the planning stages.
Kinect Shop
http://www.youtube.com/watch?v=LQUpCbC7jAw
Another shopping & kinect installation. It just makes sense, still a lot of room for improvements though.
Trou Stories - Animated Gifs
http://www.troustories.com/index
Bring back the animated gifs. I can’t even remember what this was for (must have been good) but I do remember some cool animated gifs taking me back to the pre flash days.
Ballantine - Human API
http://www.youtube.com/watch?v=clW7Jtndc0Y
Live online events is something I would like to do and it’s something I feel will become more common in the market. This is a simple idea from Ballentine to let people into the life of an artists. Facebook users can watch a video live and communication with the artist through chat answering questions and influencing what the artists are doing. -
Week 21 part 2 - Delayed (a few weeks)
Kids don’t smoke…
I don’t have time for this shit :). Have a huge amount of links to put up here but haven’t had time to write up anything and share. Below is a couple from my list with a really rushed description. Just check out the links and figure it out yourself.
Cheers
True Blood - Dig Deeper
http://www.trueblooddigdeeper.com/
Site to promote the dvd release of season 3 of True blood. Really like this user interactivity. Nice and easy to use without video getting in the way.
Out of Office Ad
http://outofofficead.com/
An idea to sell your out of office message to the highest bidder. Nice simple idea that has potential in the right space or the right email account.
Footlocker - Sneakerpedia
http://www.youtube.com/watch?v=1hU4I-xk4Wc
http://www.sneakerpedia.com/
Really like the idea of the sneaker community and the teaser video was pretty cool. After going to the site and trying to play with it I was a little disappointed to be honest but love the idea.
Use the Fucking Medium
http://www.contagiousmagazine.com/2011/05/the_internet_native_filmmakers_manifesto.php
Just an interesting article about us thinking about the medium particularly online/digital before coming up with pointless ideas.
Heiniken - The Invite
http://vimeo.com/23215772
I have been showing this to everyone. Everyone loves getting bottle openers and no one likes drinking alone. Perfect solution from Heiniken.
Google - App Galaxy
http://www.guidetotheappgalaxy.com/
Simple site about building mobile apps. It’s been awhile since i listed this site so I’m going to assume it is because of the keyboard use and flying spaceship. Plus the content isn’t bad either :) -
Week 21 part 1 - Big Week
Massive week this week seems to be lots going on. Also managed to find a heap of links. Only had time to put up some of them at the moment. Will do the rest in a couple of days.
Diesel Cam
http://www.youtube.com/watch?v=_P-zA90yI64&feature=relmfu
An in-store installation for people to share with their friends clothes they have just tried on. There have been a few of these popping up all over the place. This one is a little more simplistic but gets the job done.
Diesel I Like
http://www.youtube.com/watch?v=4OZmbBPym1k&feature=player_embedded
Another Diesel in-store set up. Again simple idea to get people at the stores spreading the Brand. Unsure why stores in Australia haven’t started taking advantage of this.
Mercedes-Benz Speed Date
http://www3.mercedes-benz.com/mbcom_v4/xx/slk/en.html
While this takes forever (had loading issues) it is an interesting story for the people that manage to make it all the way through. Video integrated with Facebook. All done before I know but still interesting to see.
HTML5 Photography site
http://rickardsund.com
Reason why I liked this is it uses a navigation technique that many sites have been doing in the past but the difference is this isn’t using flash. Completely written using HTML5 and javascript. Don’t think I made the developer happy by tweeting that it wasn’t site of the day worthy.
Turkcell - Great use of Twitter and live feeds
http://www.youtube.com/watch?feature=player_embedded&v=PSgk7YOigG8
Fantastic use of twitter and some live feeds. Set up a competition that requires a huge amount of twitter interactions. Kept it interesting with live feeds and playing games with the users on twitter and the microsite.
Google Chrome - Dear Sophie
http://www.youtube.com/watch?v=R4vkVHijdQk&feature=player_embedded
Just thought this was a nice ad from Google. Cool idea for a dad to keep track of their daughters life.
McDonalds - Burger Roulette
http://www.youtube.com/watch?v=LEGX25qKiOg&feature=player_embedded
Can’t choose what burger to eat? This is obviously a bigger issue than what I would have thought. Is it just me that thinks it’s a little wrong to get people to open their mouths as wide as they can on a webcam ?
oki-ni in-Video Shopping
http://www.oki-ni.com/page/the-game
Cool little video that allows the viewers to purchase clothes through the vid. This could be a little more user friendly but the idea is good. Reminded me of the Diesel campaign done last year.
Mercedes Twitter race case study
http://www.digitalbuzzblog.com/mercedes-benz-tweet-race-campaign-case-study/
Can car’s be fueled by Twitter ? Apparently so. A great case study to show how Mercedes used twitter to run a run.
Carlsberg Unbottle yourself
http://www.youtube.com/user/unbottle
Sweden apparently know as the most reserved people on the planet. Carlsberg took it upon their self to liven things up a bit. Setting numerous challenges for people to complete and capture on film. Using their site and/or Youtube you can go through and see what the people of Sweden go up to.
Web Cycle - Earth hour 2011
http://www.youtube.com/watch?v=6H9TMqucH5s&feature=player_embedded
Campaign for Earth Hour in Israel. The website runs based on people riding a bicycle. Love seeing things in real life changing what happens online. -
Week 20 part II - Catch up
I was going through some old links fellow 303ers sent and thought I better post these up otherwise in a few months I’ll be trying to find the links and won’t be able to. So here they are.
Desperados Youtube Channel
http://www.youtube.com/desperados
Great video and placement on YouTube from Desperados. There is also some nice Facebook integration with this. Only part I’m not sure about is the Tequila flavoured beer.
Magnum Pleasure Hunt
http://pleasurehunt.mymagnum.com/
Inspired by the follow the white rabbit and the Lynx party across the web this from magnum is simply a game with some decent video content where the user is taken across multiple websites. The originals IMO were much better.
VW Linked In game
http://www.linkeduit.nl/
Hard to get the full feel of this as it’s not in English. Minus that it’s one of the first integrations I’ve seen with LinkedIn. Fun little game to match you up against one of your linked in contacts.
BWM Worlds Longest Banner
http://www.bannerblog.com.au/2011/02/bmw_x3_the_worlds_longest_banner.php
Basic ad that just keeps going and going and going. I couldn’t get through the whole thing so skipped to the bottom to find out the main message is half way through the ad somewhere. Annoying ??? yes. -
Week 20 - Perth rocking the young lions
So Young lion winners were announced last night. 3 of the 6 spots were won by Perth peeps. 1 one them being the obviously very talented Jess Woodfood from 303. She took home the Media Category and has secured a spot over at Cannes. I love hearing this as i believe we are a little behind the game here in Perth and it is encouraging to see some young talent come through and doing great things.
New book that only costs you a tweet
http://www.ohmygodwhathappened.com/
The best best way to spread your work is to spread it for free. Well this is nearly free all it will cost you is a tweet. Although I haven’t read it yet it has been downloaded and i’m only 1 of 150000+ people that have done the same.
Axe Multiple Girlfriend App
http://www.youtube.com/watch?feature=player_embedded&v=-SFun2sd19E
Great idea and use of Facebook. Mimicking the relationship status update Axe (lynx) has managed to create a massive following and buzz. How many girlfriends have you got ?Project Ocean
http://www.selfridges.com/en/Whats-On/Latest-news/Project-Ocean/?pCategoryId=27666#/
This site is just one of the great executions for Project Ocean. They have mobile apps, digital outdoor displays and a heap of supporting martial. Check out the video on creativity here.
Largest Panoramic shot ever (apparently)
http://wembley360.wembleystadium.com/
Wembley has taken a heap of photos and stitched them all together to make a 360 degree experience capturing 90,000 fans at Wembley. To add to that they have made it so these people can log in using Facebook and tag themselves.
WebGL references, examples and code
http://www.ro.me/tech/
So last week I listed ROME. A visually impressive video clip made for the web browser. This week it’s simply a page of some of their notes and references. I love the model viewer. What client can i convince to use this ? -
Week 19 - Winter has hit everyone is sick
Well it’s that time of year when one person gets sick in the office and the chain reaction starts, everyone around them gets sick until it finally hits you. Managed to get better for the weekend before writing myself off again at Groovin the moo. That’s meant to be some kind of excuse for this being a few days late.
VW follow no one
http://follownoone.com.au
Nice site from VW. Basic concept really. Drive a car around the screen rather then using a navigation. Some good video content and the car is actually quite smooth to control. Reminds me of the old Micro Machines game.
Topshop AR & Kinect
http://www.psfk.com/2011/05/topshops-augmented-reality-fitting-room-uses-kinect-hack.html
Store installation at Topshop using a Kinect. People can come up and browse Topshop’s latest collection superimposed on their body. Like the idea of this but don’t think the clothes look great on top of the persons existing clothes. Would have also like to have seen this positioned out side of the Topshop stores and allowed the users to purchase online.
QUT QR codes
http://blog.bcm.com.au/2011/bcm/scanning-for-new-ways-to-crack-the-gen-y-code/
Last week we had the guy using a QR code for his resume. This is the same idea but from Queensland Uni. Again nice but think it could have been taken a few steps further.
Google Music Beta
http://music.google.com/about/
Google have released a new product for people to be able to store their music collections up in the cloud and have them synced with their desktops and mobiles. Only issue for us Aussies (and the rest of the world) is that it is only available in the states
Gaga on Farmville
http://blogs.wsj.com/speakeasy/2011/05/11/lady-gaga-song-to-debut-on-online-game-farmville/?mod=google_news_blog
Musicians have had to come up with new ways to sell their music to the world and Gaga is giving Farmville a chance. Interesting approach Gaga followers being a little twisted in the head I’m sure will lap this up.
Converse Canvas Project
http://www.youtube.com/user/converse#p/u/3/uBhXEgu_yGo
480 Chuck Taylor All Stars placed on a wall and plugged into a drum kit (via a few things I’m sure). While these are cool for some viral videos it would be awesome to see this in a converse store somewhere for randoms off the street to have a play and make their own vids.
John Lewis banners
http://www.unit9.com/johnlewisbanners/
Must be a pretty slow week if I’m showing banners right ? Well FWA seemed to like them so I’ll give them a plug. I’ve seen much more complicated banners not look as good as this. Simple execution with some nice photography and video.
Rome – 3 Dreams of Black
http://www.ro.me/
Seems music clips and HTML 5 projects are one of those partnerships that seem to work. Gives some of the directors a little wider creative freedom. However this one isn’t as good or as integrated as the Arcade Fire’s though.
